Plausible je lightweight, cookie-less analytics — alternativa Google Analytics-u koja ne traži cookie consent i nije GDPR rizik. Self-hosted edition je free i open-source. Ovo je vodič kako postavit za vlastiti sajt ili agency-level multi-tenant setup.
Plausible ukratko
- Open-source web analytics, AGPL licenca.
- Built u Elixir (Phoenix framework).
- Cookie-less by design — koristi privacy-preserving fingerprinting bez user identification.
- Single dashboard (jedan-screen sve metrike).
- Lightweight script (~1 KB vs Google Analytics 50+ KB).
- Plausible Cloud ($9-39/mj) ili self-host (free).
Zašto self-host
- Cijena — free vs $9/mj × broj sajtova.
- Full data ownership.
- Agency use case — host za 50+ klijenta na jednoj instanci.
- Bez per-pageview limita.
- EU data residency garantirana.
Tehnički zahtjevi
- Docker (Plausible distribuiran kao Docker image).
- PostgreSQL 13+ (za korisničke podatke).
- ClickHouse 22+ (za analytics events — column store, vrlo brz).
- Minimum 2 GB RAM, preporučljivo 4+ GB.
- nginx kao reverse proxy s SSL.
Sizing
| Setup | vCPU | RAM | Sajt-ovi | EUR/mj |
|---|---|---|---|---|
| Personal (1-3 sajta) | 1-2 | 2 GB | 3 | ~15-25 |
| Agency (50 sajtova) | 2-4 | 4-8 GB | 50 | ~40-80 |
| Multi-tenant (500+ sajtova) | 8+ | 16+ GB | 500+ | ~150+ |
Setup u 10 min (Docker Compose)
git clone https://github.com/plausible/community-edition
cd community-edition
cp plausible-conf.env.example plausible-conf.env
# edit BASE_URL, SECRET_KEY_BASE u env
docker-compose up -dWeb UI: http://yourdomain:8000. Nakon prvog setup-a registriraš admin, dodaš sajt, dobiješ tracking snippet.
Tracking snippet
<script defer data-domain="example.com" src="https://analytics.yourdomain.com/js/script.js"></script>1 KB script. No cookies, no GDPR consent needed.
Migracija s Google Analytics
Plausible ima GA Import — connect Google Analytics property, importa historical data. Za sajt s 5+ godina GA podataka, useful za long-term trending.
WMD i Plausible hosting
WMD postavlja self-hosted Plausible Community Edition na dedicated VPS — Docker Compose, Postgres, ClickHouse, nginx s SSL, Cloudflare ispred za script delivery. Multi-tenant setup za agencije — host za sve svoje klijente na jednoj instanci, dijeli pristup po klijent accountu. Migracija s GA i postavljanje tracking snippet-a uključeno u onboarding.
Paketi:
- Plausible Personal (do 5 sajtova): 2 vCPU, 2 GB RAM — od ~20 EUR/mj.
- Plausible Agency (do 100 sajtova): 4 vCPU, 8 GB RAM — od ~50 EUR/mj.
- Plausible Business (500+ sajtova): 8 vCPU, 16+ GB RAM — od ~120 EUR/mj.
FAQ
Plausible vs Matomo vs Umami? Plausible — najlakši setup, lightweight, dobar UX. Matomo — više features (heatmaps, A/B testing), ali komplikacije. Umami — najlakši za solo developera, manje features.
Treba li cookie consent za Plausible? Ne. Plausible ne koristi cookies, ne tracka individual users. GDPR-compliant out of the box.
Plausible Cloud vs self-host trošak? Cloud 9-39 USD/mj × broj sajtova. Self-host fiksno 20-80 EUR/mj bez obzira na broj sajtova.
ClickHouse je nužan? Da, ne radi bez njega. Plausible ga distribuira u Docker Compose setup-u.
Trebaš self-hosted Plausible setup? WMD postavlja Plausible + migracija s GA. Javi se preko kontakt forme.
